Diptyque’s Spitalfield boutique reopens

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Perfume house Diptyque is creating a sensation with it’s new store design concept ahead of new stores planned for London.

The decor of the outlet has blended Diptyque’s Parisian roots with traditional elements from its east London location.

An industrial British façade features inside the entrance, along with a typical French mosaic which has been designed by an atelier in Paris.

It also features brick-cladded walls, a minimalistic fireplace and locally sourced decorations, which pay homage to the brand’s birthplace at 34 Boulevard Saint-Germain, in the 5th arrondissement of Paris.

“The new boutique is the ultimate destination to discover the Diptyque universe and will house the full brand catalogue, including its infamous candles and fragrances, the Decoration collection and refillable fragrance service,” the brand said in a statement.

The store’s relaunch forms part of Diptyque’s recent investment into British retail.

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