There’s been lot of press about the Lego Flagship store in Leicester Square which opened to a huge crowd on opening day. There’s a great article just published in Retail Insider newspaper that ranks the store 19th in the top 50 flagship stores in the world…
The world’s biggest Lego store opened in London in November 2016 marked by the unveiling of a six-metre high 200,000-brick Big Ben.
The structure dominates the two-storey 914 square metre store in Leicester Square after taking 2,280 hours to build, and features a working clock face which is illuminated at night.
The opening also includes the unveiling of a new Lego mascot named Lester, an English tea-drinking Minifigure, and the first Lego London skyline replica set ahead of its worldwide release in January.
The phenomenally successful Danish company reports having sold more than 72 billion Lego “elements” or pieces last year.
Loren Shuster, executive vice president and chief commercial officer at Lego said: “We want to inspire and develop children across the globe through creative Lego play experiences, and our Lego Brand retail stores allows children, parents and fans to explore the many different Lego products while getting a truly unique and immersive experience of the Lego brand.”