Already hugely popular, often with queues for admission wrapping around the block, this is one experiential retail flagship store you should not miss.
Since we were involved in the original store build, delivering architectural services for the project team this store has become a case study for all retailers. Lego have reinvented their brand purpose through hands on with product, and that’s one thing you can’t do online.
And now the only way is up! Expansion is underway, watch this space…
